I had an amazing time at the WPP Commerce Conference 2023 in Miami, which brought together top executives from TikTok, crypto platforms, Coca-Cola, Palmolive, and more to discuss social media, technology, innovation, communication, and advertising. It was a great opportunity for learning and fun in a field that is shaping the future of advertising, applied technology, and communication. I was honored to receive an invitation to such an important event.
Over three days, the conference explored the future of retail commerce and the ever-evolving intersection of commerce and technology, with discussions on future trends, insights and activation, design and experience, shopper marketing and direct-to-consumer, creativity and strategy, measurement, analysis, and more. The perspectives of WPP and industry experts provided deep and broad insights into the industry.
This was not just a series PowerPoint presentations, but open dialogue the world’s top experts to leave attendees inspired with a plan to transform their businesses. The WPP Commerce Conference is an invitation-only event, and I am grateful to have had the opportunity to attend.
A South Florida city is taking the plunge into a whole new digital world.
“We wanted to create something that was beyond belief,” Miami Gardens Mayor Rodney Harris said. “We wanted to experience a different type of world but make access to the city a little bit easier for our residents.”
Miami Gardens’ metaverse is believed to be the first of its kind for a South Florida city.
Whether you’re traveling in-person or on a couch at home, the idea is to provide an avenue for information and interaction.
Getting in is simple enough: First, download the “Ceek VR” app and create an account. Then, go to “Miami Gardens” under the “venues” tab, choose your viewing mode (2D or a 360-degree view), then, finally, you’re transported into a video game-like recreation of the city, where you can arrive any any location, turn around and interact with familiar landmarks.
Those include Andover Park, City Hall, Calder Casino and Hard Rock Stadium.
“We’re an innovative city. We dream big. We’re not holding ourselves back,” Harris said. “We would love to be the pioneers to find out if this thing could actually work.”
From the recent hosting of Formula One, to Super Bowls, college football championships and the Miami Open, Miami Gardens sees itself as a global city, reinforcing the belief that this can work and is a natural next step into the digital space.
There’s also the belief that the metaverse can be a driving force for inspiration.
Harris argues that if people can experience the next generation of technology, imagine what they can build.
“Why not have the vision for a futuristic type of access to the city that everybody can access from here?” he asked. “In America, to Europe, to all over Asia, to wherever. You can access what’s going on in Miami Gardens in the metaverse.”
Sorrell describes the metaverse as a “different perspective.”
“This is not just playing (a) game,” she said. “It’s really exploring and discovering where you live in a different experience.”
Moving forward, the goal is to continue tweaking and improving on the technology in phases, making it as immersive as possible.
That includes connecting with businesses and restaurants who want to make offerings in the metaverse, plus establishing a virtual presence for things like concerts or sporting events, so, if you can’t attend in person, perhaps you could do so in the virtual world.
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